Optimizing a $2.5 billion booking flow.

Our team’s mandate was to develop products and features that recast Hertz as the most technologically advanced rental car company and paid off on the brand promise of Traveling at the Speed of Hertz. Streamlining the booking process was our top priority, with direct measurable impact on both revenue and customer sentiment.

As Associate Director, I was day-to-day copy and design lead.

Please feel free to contact me for more information about this project.