
Add story power
Story thinking accelerates
design thinking
I use storytelling as a design framework, employing principles such as empathy, narrative structure, and tone to achieve product, marketing, and business goals.
So when you work with me, you get more than just impactful words, content strategies, and tone-of-voice guidelines. Collaboration feels free-and-easy, innovation comes faster, product and brand evolve in lock-step, and everyone — your product team, marketers, customers, everyone — begins to see the product in a whole new light.
That new light is story, the prism through which we assimilate experience and imagination.
UX writing
Charting the future of music production
When Spotify acquired the top music production marketplace, SoundBetter, they brought me in for messaging, tone-of-voice, and content strategy.
From zero to gaming in 120 seconds
Value props and frictionless on-boarding were everything for Barnburner, the first hyperlocal fantasy sports platform.
Know the car you drive before you arrive
Tethering text alerts to mobile web, we created a dead-simple feature that drove up-sell revenue for Hertz, wrapped in a utility that customers loved.
Move over, Geico. Getting Met online.
I led UX writing for the design and launch of MetLife Auto’s first direct-to-consumer, all-digital product.
Expanding the limits of conversational UI
I helped IBM productize Watson, creating prototypes and alphas that launched the first cognitive AI advertising platform.